Social Media Marketing

Overview

This course is for people who have not used the social channels extensively, but want to start using them or improve how they use them. We do this through a mix of seminar and practical case exercises. This course focuses on how to use the core channels more effectively. It is not designed as a follow on to Implementing Social Media Campaigns.

Who should attend?

For marketers who need to know more about social media, so they can assess its relevance, plan an approach or implement social media. Individuals who have limited experience of social media marketing and are looking to fast-track their knowledge and skills.

Learning outcomes

Social media trends and implications for marketers
Social media usage statistics and trends
Steps for building a simple social media plan
The 4 stages of customer engagement
Channels to be used for acquiring new customers – influencing influencers and social ads
Channels to build participation and engagement – blogging, YouTube, Facebook, Twitter, LinkedIn, Instagram
Learn about tools that measure success and monitor social media mentions