This programme is designed to provide a wider understanding in Marketing strategies and sound theoretical and practical knowledge with exposure to application in global and local business and marketing context. Thereby, this programme enables learners to consolidate, develop and demonstrate core competencies which underpin effective marketing skills at all level of their career.


LMQ Level 7 Postgraduate Diploma in Strategic Marketing qualification consists of six mandatory units for a combined total of 120 credits, 1200 hours Notional Learning Hours (NLH) for the completed qualification.

Notional Learning Hours (NLH) is defined as Notional learning hours include all the learning activities that are required to achieve the learning outcomes.

Credit value is defined as being the number of credits that may be awarded to a Learner for the successful achievement of the learning outcomes of a unit. One credit is equal to 10 hours of NLH.

L/PGDSMM/7001Strategic Marketing in Decisions20
L/PGDSMM/7002Strategic Marketing Management in Practice20
L/PGDSMM/7003Managing Marketing Performance20
L/PGDSMM/7004Strategic Marketing Analysis and Evaluation20
L/PGDSMM/7005Global Marketing20
L/PGDSMM/7006Marketing Leadership and Planning20

Entry requirements

This is a stand-alone qualification, but there are entry requirements. Applicants must have obtained one of the followings:

LMQ Level 5 Advanced National Diploma in Business Management or LMQ Level 6 Graduate Diploma in Business Management or any qualification which is at the same level  or above, as notified on the NQF or QCF of the United Kingdom or SCQF Level 8 in Business Management or relevant national qualifications awards at SCQF or any overseas qualifications, as judged by UK NARIC, to be equivalent in standard to a level 5 or 6 qualification in the UK (or higher).

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