Digital Marketing


This entry-level Digital Marketing Fundamentals short course gives an overview of Digital Marketing, including planning a website, website promotion, email and Search Engine Optimisation (SEO) campaigns, e-commerce and integrating digital marketing with traditional marketing.

Our part-time Digital Marketing Fundamentals course provides a practical framework to develop customised digital marketing programmes and is designed for marketers, managers and individuals who want to take advantage of new marketing techniques. The use of modern technologies to integrate marketing will be discussed, with the opportunity in the final week to work in groups to present a fictional digital marketing concept.

What will I learn?

  • Understand how to undertake market research and construct a marketing plan;
  • Understand how to create and establish an online identity;
  • Appreciate how to plan web design and presence to identify how to establish on line sales and customer support.
  • Recognise electronic and mortar marketing techniques and principles

Teaching and Assessment

Informal assessment will take place through group discussion, class room activities, questions and answers sessions as guided by your tutor.

Recommended Reading


Professional bodies
  • Chartered Institute of Marketing (CIM)
  • Direct Marketing Association
  • Institute of Direct Marketing
  • New Media Age
  • International Journal of E-commerce
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